#PROVOKE INSIGHTS GREENBOOKS HOW TO#

Our experts are Radhecka Roy, IpsosвЂ™ Global Service Leader of Strategic Curation and Cultural Transferability, and author of a new Ipsos study, Being Women: Moving from Equality to Freedom, A Cultural Perspective of Femininity & Empowerment in China, France and USA and Sue Phillips, IpsosвЂ™ Global Insights for Impact Lead and Head of our Global Gender Balance Network.

We discuss implications for empowerment and gender balance for both brands and the workplace, and what emerging gender assets companies can tap into to move the needle. In this episode, we explore what it means to be a woman in 2021 and how womanhood is shaped by both a culture of gender and the larger social culture. Season 3, Episode 2: Evolving the Culture of Gender with Radhecka Roy and Sue Phillips

#PROVOKE INSIGHTS GREENBOOKS HOW TO#

Together they break down how to get to Insights that lead to Big Change by recognizing the power of an individual story and expanding that power through the varied lenses of the Ipsos community of experts. This episode features our UU Global CEO Jacquie Matthews and the Global Head of Innovation Rollo McIntyre. Season 3, Episode 3: The Power of One Through The Power of Many WeвЂ™ll explore how brands can connect with these cohorts and why big change starts with small stories. In this third season, weвЂ™ll aim to get a better understanding on what motivates and drives various fragmented and marginalized communities, and the value of Equity, Diversion & Inclusion in our organizations and brands. Too often, voices from the margins are overlooked and unseen among our blind spots or drowned out by the masses.

Each month, our hosts will interview dynamic experts from across the insights industry, including within Ipsos, to expose truths, evoke empathy and fuel business growth now and into the future. Welcome to the Insight Out, a podcast hosted by Ipsos UU.

Provoke insights greenbooks